Archive for March, 2019

postheadericon Essential steps for the competitive differential in advocacy

Being recognized and often hired by the so-called “competitive differential in law ” can ensure its success in the legal environment. And this is nothing more than a set of habits, methods and tools used in your business to differentiate it from others. After all, in the entrepreneurial world knowing how to excel is more than a survival condition. It is guaranteeing the possibility of permanence and progress of your business.

Differentiation is important

The number of demanding consumers looking for products and services that are above the standard offered in the market is growing – rule that applies to any and all segments. And in law this is no different. Offices and professionals such as James Lyle New Mexico who understand the need to adopt techniques and work tools that offer a competitive edge in law are those that stand out in the legal market. A lawyer who learns to differentiate himself from what clients are already accustomed to, tends to stop “surviving” from advocacy in order to begin to “live” abundantly on his results and pleasure in his craft.

Classification is needed

After all, to give up the stability of the public service and face the beginning of advocacy on a wheelchair, needing the assistance of third parties and without moving any of the fingers to petition, was a challenge that made me reason the necessity of being literally different in the legal market.

Do not just take note, but feel challenged to start applying the following techniques right away to ensure a competitive edge in advocacy! They may seem clear and simple, but many law enforcement officials still ignore it, which ultimately contributes to professional failure and a negative image of advocacy.

Quality, frequency and proximity to customer communication

The first step in building your competitive edge in advocacy is to understand what the standard offered in the marketplace is doing wrong. No doubt the biggest reason for the loss of clientele from many fellow lawyers and the closing of doors from various offices are the flaws and noises in communicating with the client. It seems easy, but many professionals have not yet been able to read the marketing that in legal entrepreneurship, knowing how to build a relationship of friendship and trust with those who pay their fees is a key element for success.


Do not be that professional who disappears after signing the contract. He rarely picks up the phone and hides in his office while trainees take on the duty of responding to their customers. Understand that the quality of communication is more important than the legal outcomes your job requires. This before, during and after the contract!